KPI Reporting

Company Profile

Fortune 500 Telecommunications

Industry

Telecommunications

Function

Executive

Region

Global

Executive Summary

A Fortune 500 Telco faced a challenge with their executives understanding the why behind the KPIs in their weekly report. This resulted in costly time delays in decision making for a market leader. Any further information and analysis required more detailed analysis that took days and some cases weeks to turn around.

Challenge

Every week, the executives were emailed a KPI report that provided limited detail, leading to:

Frustrated Executives: The report was difficult to read as it showed hundreds of KPIs and how they had changed from the previous period. It was nearly impossible to quickly identify the most important place to look and identify the areas that needed their attention. ( i.e. which KPIs changed the most and what the potential root causes were).

Lack of Context: It was unclear if a week-to-week KPI change was a one time event or an ongoing trend.

Delayed and Expensive Decision Making: Delays in key decision making cost millions of dollars, which made waiting hours or days for more information from data teams unsustainable.

Solution

The Global Telecommunications leader leveraged Aible to analyze the report and catapult how quickly their executives can be deeply informed on any given KPI and what changed Week over Week.

The Ultimate Chat Enabled Dashboard: The Aible team created a chat powered dashboard to summarize the top patterns and guide the executive team toward which KPIs should be reviewed based on the changes from the prior period.

The Why Behind Your KPIs: A bulleted one page summary was created, as well as an interface that allowed executives to drill into any of the subcategories of interest and see what changed or the “Why Behind their KPIs”.

AI Generated Context: The generative AI reviews the historical trends for each KPI and indicates if the shift is a one time fluctuation or an ongoing trend.

Results

The chat application resulted in the executive team identifying the true issues across the organization, both understanding the KPIs better as well as identifying critical patterns that previously would have gone overlooked. The result was a dynamic application that was much more consumable and actionable than the original report that the team could access and use to interpret their KPIs to rapidly identify where the organization may be experiencing shortfalls.